The fundamentals of travel and the impacts of tourism throughout history and the world
Introduction to Travel and Tourism: An International Approach presents an all–encompassing exploration of the travel industry. Whether you are planning a career in travel or simply enjoy new places, this book offers in–depth information from a global perspective. Authoritative discussion covers tourism, attractions, food, planning, accommodations, transportation and more, with a full examination of economics, cultural impact, environmental effects, and governmental involvement. Insightful explanations surrounding marketing, feasibility, travel agencies, wholesalers and operators will appeal to career–minded readers, and an appendix covering franchising offers new perspective on the industry′s future.
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