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Synopsis
A revision to the bestselling visual guide to becoming a graphic designer Becoming a Graphic Designer, Fourth Edition provides a comprehensive survey of the graphic design market, including complete coverage of print and electronic media and the evolving digital design disciplines that offer today′s most sought–after jobs. Featuring 65 interviews with today′s leading designers, this visual guide has more than 600 illustrations and covers everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. The book offers profiles of major industries, coverage of careers in exhibition design and illustration, and new focus on designing across disciplines. Fully updated to include information on the latest trends in evolving design disciplines New coverage of digital editorial design, information design, packaging design, design management, and entrepreneurship From an author of over 100 books on design Complete with compact, easy–to–use sections, useful sidebars, and sample design pieces, this outstanding guide is invaluable for anyone interested in launching or developing a career in graphic design.
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From the Back Cover
Up–to–date profiles of today′s career opportunities in graphic design—a new edition of the successful guide This user–friendly guide offers a clear and comprehensive review of the types of careers available to today′s graphic and new media designers. Drawing on years of experience at the top of the field, Steven Heller covers the major design industries—web, television, film, and publishing—as well as advertising, corporate, editorial, and other key design disciplines. This Fourth Edition has been fully updated and newly designed to include contemporary coverage on the digital revolution, as well as on new approaches to book design, information design, packaging design, design management, entrepreneurship, and educational options. Complete with dozens of interviews with leading graphic designers and hundreds of striking illustrations, Becoming a Graphic Designer, Fourth Edition continues to be an invaluable resource for anyone interested in launching—or revitalizing—a graphic design career.
About the Author
STEVEN HELLER served as senior art director of the New York Times Book Review. He is currently co–chair of the School of Visual Arts MFA design program as well as Editor of the AIGA Journal of Graphic Design. He has written over 130 books on design and has been a contributor or contributing editor to nearly twenty–five magazines, including Print, Eye, and Baseline. He writes the "Visuals" column for the New York Times Book Review and "Graphic Content" for T: The New York Times Style Magazine online. TERESA FERNANDES is the principal of TFD Studio in Connecticut and an art director at The Taunton Press, Inc.
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