Java for Business: Using Java to Win Customers and Make Money Now - Softcover

Thomas Anderson

Softcover

ISBN 10: 0442025173 ISBN 13: 9780442025175

Publisher: Van Nostrand Reinhold, 1997

Synopsis

Java for Business Using Java to Win Customers, Cut Costs, and Drive Growth "By the end of 1997 we expect there to be 100 million Java enabled computers. Business applications of this network centric, platform independent, highly secure language will explode. Businesses will see faster development, more security, lower IT costs, and do things they could not easily do before. Java will help businesses win customers, cut costs, and drive growth as Anderson contends. We see Java as a key technology for Netscape, as well as for every business that uses a network." Marc Andreessen, Senior Vice President of Technology, Netscape Communications Corp. "Java will penetrate every aspect of business, and IBM is committed to delivering Java–based solutions to our customers. Using Java, companies can web–enable existing technology to enhance their business metabolism through the power of open network computing. The case studies in this book demonstrate the potential all businesses might realize from the open, cross–platform computing possible with Java." John R. Patrick, Vice President, Internet Technology, IBM "What does Java mean for my business? This book provides the answer. Tom Anderson has collected outstanding examples of Java applications that really change the competitive landscape. Each chapter tells a story that takes Java out of the realm of programming and into the heart of business strategy." Mary J. Cronin, author of Doing More Business on the Internet and The Internet Strategy Handbook Java for Business is an information–packed, no–nonsense look at Java in action in a wide range of businesses and industries. You will see:

• Marimba using Java to change the way businesses deliver software and data
• Customers of CSX Transportation tracking shipments, placing orders in a Java–based electronic commerce system
• Reuters providing fast, safe financial transactions on their extranet with Java
• Better patient care using Java–enhanced telemedicine at National Jewish Hospital
• On–line banking via the Java–driven Home Account Network
• Netscape helping companies Java–start their intranets
• New Java–powered media tools from HotWired
• And more – Virtual Vineyards, Sun Microsystems, F. Hoffmann–La Roche, Mitsubishi, National Semiconductor, Nando Times, Corel, @Home

About this title

Synopsis

Focusing on real-world business applications of Java, this text presents in-depth case studies which show how large and small companies have used Java to create dramatic new tools for linking customers, sales people, and distributors. It also explains a wide range of research, transaction-processing, and interactive communications functions that build sales and save money.

Edition details

• Publisher: Van Nostrand Reinhold
• Publication date: 1997
• Language: English
• ISBN 10: 0442025173
• ISBN 13: 9780442025175
• Binding: Paperback
• Number of pages: 354