Beyond the Numbers How Leading Companies Measure and Drive Success William L. Simon "This book stands at the intersection of management and money, the place where modern business fundamentals and current financial principles come together. Business managers have traditionally used accounting-based financials that looked backward, at the wake--showing where the organization had been; today, they are learning to use financials that look forward toward the horizon." --from the Preface Businesses can't afford to have a financial system which only measures its past. In order to build a successful company, you need a financial system that also shows you how to plan your company's future. This must-have book for executives, managers, analysts, and other stakeholders, will show you how to refine your current financials or thoroughly overhaul them. In Beyond the Numbers, you have the opportunity to profit from the experiences of CEOs and CFOs at market leading companies in a variety of industries. You will learn how to build a truly effective corporate financial system--one that:
* Ensures accurate financial reporting that emphasizes necessary details
* Educates key business managers about the refined financial measures needed to reach strategic goals
* Enables financial and operating managers to communicate key data analyses effectively
* Empowers key personnel throughout the company with a clear understanding of the links between financial measurements and overall business strategies
* Emphasizes the right themes when reporting financial health to investment analysts and the business press.
Numbers are meaningless unless they are gathered, interpreted, and utilized in the right way. The methods and methodologies captured in Beyond the Numbers will help you to better recognize your company's strengths, maximize its opportunities, and optimize its future.
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Provides a hands-on guide to analyzing key criteria for success in any type of business, operating division, or plant. The author's research shows that traditional, cost-based financial assessments have become less accurate in predicting the true success of a product, venture, or company, due to worldwide competition, faster cycle times, demand for short-run, customized products, and other factors. When new and even well-established companies fail, analyses reveal the use of faulty financial measures. This book shows how to: ensure that financial reporting systems quickly capture and emphasize necessary details; educate key managers about refined financial measures needed to reach strategic goals; ensure that financial and operating managers communicate effectively in analyzing results; and emphasize key themes when reporting results to investment analysts and the business press.
About the Author WILLIAM L. SIMSON, co–author of the best–seiling Profit From Experience, is a professional writer with over 30 years of experience and 800 published or produced works. He has written in every medium: books, magazines, newspapers, film, television, and multimedia. Among his best–known works are Setting Sail, with Walter Cronkite, Early Warning (Universal Studios) and the PBS documentary, From Information to Wisdom. He lives in Rancho Santa Fe, California.
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