Synopsis
From yield management to cyberspace distribution systems, this volume contains the latest information on marketing management. It offers new coverage of situation analyses and repositioning with an added emphasis on marketing plans and tourism marketing. Chapter-opening profiles feature a range of people who have succeeded in this field, while "Marketing Action Now" boxes challenge readers to resolve mini crisis scenarios. It also features case studies and real-life examples from industry.
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About the Author
Robert D. Reid is currently Department Head of Marketing and Hotel–Restaurant Management at james Madison University in Harrisonburg, Virginia. The department is a part of the College of Business which is fully accredited by the American Assembly of Collegiate Schools of Business, the national accrediting agency. He has served as a consultant within both the public and private sectors,written two books, Hospitality Marketing Management and Foodservice and Restaurant Marketing. Dr. Reid has written or co–authored over 40 journal and professional articles and was a 1984 recipient of an "Article of the Year" award presented by The Cornell Hotel and Restaurant Administration Quarterly. Prior to entering the field of hospitality education, Dr. Reid was employed in the hospitality industry by Sheraton Hotel Corporation and Strang Corporation.
Synopsis
From yield management to cyberspace distribution systems, this volume contains the latest information on marketing management. It offers new coverage of situation analyses and repositioning with an added emphasis on marketing plans and tourism marketing. Chapter-opening profiles feature a range of people who have succeeded in this field, while "Marketing Action Now" boxes challenge readers to resolve mini crisis scenarios. It also features case studies and real-life examples from industry.
"About this title" may belong to another edition of this title.
