Newsletter Design: A Step-By-Step Guide to Creative Publications - Softcover

Hamilton, Edward A.

Softcover

ISBN 10: 0442016689 ISBN 13: 9780442016685

Publisher: Van Nostrand Reinhold, 1995

Synopsis

Newsletter Design A Step–by–Step Guide to Creative Publications "Make it dramatic. Make it readable. Make it believable." Words of advice to those who plan, design, or edit newsletters from the author of Newsletter Design, Edward A. Hamilton. Follow the advice of this designer of world–renowned publications and your newsletter will never land in the junk–mail pile. You′ll learn techniques used by the most successful publications to attract readers and rivet their attention. Included in this step–by–step guide:
∗ Planning visual content
∗ Fast–paced journalistic writing
∗ Forceful page layout
∗ Eye–catching graphics
∗ Strong, clear typography
∗ Powerful photojournalism
∗ Cost–wise production
From selecting a name, logotype, and cover design to going on press, every element of producing a stand–out newsletter is explained step–by–step in clear language. Principles are expressed in simple terms that apply equally to desktop publishing or traditional T–square and typewriter. Layouts that are cluttered and complex––or bland and austere––can sabotage even the best editorial ideas. The author shows you how to avoid the stock, "off–the–shelf look". You′ll learn to master simple but powerful page layout, sparkling typography that promotes clarity, strength and elegance. you′ll learn how to edit and design with compelling journalistic photographs and vivid graphics. In addition, the book introduces a twelve–part grid design that not only opens up new creative possibilities and relief from the standard three–column page, it works perfectly with computer coordinates. There′s plenty of support for desktop publishers using WordPerfect, Lotus, Adobe, and Quark. You′ll get tips for spicing up your pages with tables, charts, graphs, pictographs, and maps, using simple software programs. It′s all here. From logotype to printed pages, you won′t find a more readable, on–the–money guide to designing newsletters.

About this title

From the Author

Time-Life backgr'nd Re: Newsletter Design
Newsletter DesignA Step-by Step GuideTo Creative PublicationsBy Edward A. HamiltonFrom the AuthorEdward A. HamiltonJanuary 4, 1999When I first proposd this book to my publisher, I titled it, "A Step-by-Guide to Unboring Newsletters." Thetitle was changed but the book Ideveloped does just that. It pointsthe way to powerful visual techniques, fast-paced journalism and high professional standards. The book's principles are the result of my 15-year's experience onthe staff at Time-Life where I designed thousands of editorial pages aimed at a vast audience ofreaders. During those years, Iworked closely with gifted editorsand writers, noted illustrators andfamous photographers. Working in that super-charged environmentstrongly influenced my creativeapproach to editorial design. In short, I learned how to win readers. Researching "Newsletter Design," I reviewed a huge number of news-letters from all over the U.S.Some were outstanding. But I wasstruck by how many had visual/verbalproblems. This book covers a lot ofground in ten very graphic chapters.For instance: how to actually planvisual content and forceful pagelayout; some thoughts about compell-ing journalistic writing, eye-catch-ing graphics, strong, readable typo-graphy. One long chapter discussesand critiques 30 outstanding news-letters with detailed analyses andmarginal annotations. There are alsochapters on photojournalism and allthat you need to know about computerdesign and production. And much,much more. I am confident the book will help you create an unboring news-letter that will rank among the best.Good luck with your newsletteradventures!The Authoraimed at a vast audience of readers.

About the Author

About the Author Edward A. Hamilton has a distinguished record of achievement in the fields of publishing and communications. He is a former Art Director of Time–Life Books and LIFE International. With more than thirty year′s design experience, his career has included: Picture Editor, Look magazine; consultant on worldwide publications to the U.S. Information Agency; Art Director, United Nations World magazine and newsletters; Chairman, AIGA National Committee on Education in the Graphic Arts; author of Graphic Design for the Computer Age and School Photo–Journalism. Recently, he was Director of Communications for a nationwide group of design schools where he was responsible for newsletters, magazine ads, films and TV promotion. Currently, Mr. Hamilton lectures and is consultant on publications and newsletters to major business and public relations clients. His work has been featured widely in design magazines in the U.S. and abroad.

Edition details

• Publisher: Van Nostrand Reinhold
• Publication date: 1995
• ISBN 10: 0442016689
• ISBN 13: 9780442016685
• Binding: Paperback
• Language: English
• Number of pages: 192