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The Practice of Advertising
Published by
Heinemann, London England, 1978
ISBN 10: 0434903620
ISBN 13: 9780434903627
Used
Soft cover
Seller: The London Bookworm, East Sussex, United Kingdom
Seller rating 5 out of 5 stars
Soft cover. Condition: Good. 1st Paperback Edition. Paperback. Couple of small marks to cover. Published on behalf of the CAM Foundation and the Institute of Marketing. Contents: preface. Biographical Notes. Introduction. Marketing and the Function of Advertising Within It. The Advertiser. The Advertising Agency. Media. Sales Promotion and Merchandising. Creativity. Production Processes. Consumer Research. Media Research. Media Planning. Rules and Advertising. International Advertising. Training For a Career in Advertising. Appendix: Trade and Professional Bodies. Index. 196 pp. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions ,and all types of Academic Literature.). Seller Inventory # 088293
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