Response Variation Encountered With Different Questionnaire Forms: An Experimental Study of Selected Techniques Used in Agricultural Marketing Research (Classic Reprint) - Hardcover

Daniel Bernard Levine

Hardcover

ISBN 10: 0428697070 ISBN 13: 9780428697075

Publisher: Forgotten Books, 2018

Synopsis

Excerpt from Response Variation Encountered With Different Questionnaire Forms: An Experimental Study of Selected Techniques Used in Agricultural Marketing Research

Most research people working on problems of collecting primary data about food or other product disappearance have long been aware of the exist ence of response errors. Accurate measurement of the consumers' actions has been needed for many years; with the expansion in research about the consumer market, the problem has become more pressing. Attempts to measure response errors, however, have been primarily on an ex post facto basis. The present study represents one of the first large-scale attempts to measure response errors in a survey of food purchases with the use of an experimental design for evaluation as the primary objective of the overall project.

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Edition details

• Publisher: Forgotten Books
• Publication date: 2018
• Language: English
• ISBN 10: 0428697070
• ISBN 13: 9780428697075
• Binding: Hardcover
• Number of pages: 47