The Foreclosure of America: The Inside Story of the Rise and Fall of Countrywide Home Loans, the Mortgage Crisis, and the Default of the American Dream - Hardcover

Michaelson, Adam

 
9780425227411: The Foreclosure of America: The Inside Story of the Rise and Fall of Countrywide Home Loans, the Mortgage Crisis, and the Default of the American Dream

Synopsis

An inside look at America's home mortgage crisis by the former senior VP of marketing for Countryside Home Loans details the origins and evolution of the financial crisis, its effects on the American family and society, the rise and fall of Countryside, the corporate machinations that led to the meltdown, and creative steps to prevent it from happening again.

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About the Author

Adam Michaelson joined Countrywide as Senior Vice President of Marketing after fifteen years at top ad agencies, including Ogilvy & Mather and Grey Worldwide. He now runs the Michaelson Marketing Group and has provided marketing counsel to numerous Fortune 100 clients.

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Other Popular Editions of the Same Title

9780425233764: The Foreclosure of America: Life Inside Countrywide Home Loans and the Selling of the American Dream

Featured Edition

ISBN 10:  0425233766 ISBN 13:  9780425233764
Publisher: Penguin Publishing Group, 2010
Softcover