How to Win Customers and Keep Them for Life: Revised and Updated for the Digital Age - Softcover

LeBoeuf, Michael

Softcover

ISBN 10: 0425175014 ISBN 13: 9780425175019

Publisher: Berkley Publishing Corporation,U.S., 2000

Synopsis

"A powerhouse, a classic."--James B. Patterson*, bestselling novelist and former Chairman and Creative Director of J. Walter Thompson, U.S.A., Inc.

"An invaluable, easy-to-follow blueprint for winning, serving and keeping customers...This book is a must for any business." --Jere W. Thompson, President and CEO, The Southland Corporation

Michael LeBoeuf, one of the nation's foremost business consultants, presents a hard-hitting, action-ready rewards-and-incentives program for creating a winning sales team. This classic no-nonsense guide is completely revised and updated for today's computer-driven world. It contains everything you need to know about successful selling and--most important of all--how to win customers for life.

"I've always believed that it's a mistake to separate selling, managing and service from each other. How to Win Customers and Keep Them for Life is an easy-to-follow guide for putting them together with great results." --Ed Flanagan, President, Sales Marketing Executives--Greater New York

About this title

About the Author

Michael LeBoeuf, PhD, is an author, speaker, and professor emeritus of management at the University of New Orleans. His books, Working Smart and The Perfect Business, were internationally published, and he consults with businesses of all sizes ranging from Fortune 500 companies to small banks and medical practices.

Edition details

• Publisher: Berkley Publishing Corporation,U.S.
• Publication date: 2000
• Language: English
• ISBN 10: 0425175014
• ISBN 13: 9780425175019
• Binding: Paperback
• Number of pages: 25