Items related to The Economic Implications of Advertising (RLE Advertising)...

The Economic Implications of Advertising (RLE Advertising) (Routledge Library Editions: Advertising) - Hardcover

Firestone, Otto

 
9780415818025: The Economic Implications of Advertising (RLE Advertising) (Routledge Library Editions: Advertising)
Hardcover
ISBN 10: 0415818028 ISBN 13: 9780415818025
Publisher: Routledge, 2013

Synopsis

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere.

First published in 1967.

"synopsis" may belong to another edition of this title.

About the Author

Firestone, Otto

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2013
Language
English
ISBN 10 
0415818028
ISBN 13 
9780415818025
Binding
Hardcover
Edition number
1
Number of pages
228