Advertising Today and Tomorrow (RLE Advertising) (Routledge Library Editions: Advertising) - Hardcover

Evans, W.A.

 
9780415817837: Advertising Today and Tomorrow (RLE Advertising) (Routledge Library Editions: Advertising)
Hardcover
ISBN 10: 0415817838 ISBN 13: 9780415817837
Publisher: Routledge, 2013

Synopsis

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great use to students of business, particularly of marketing, in the colleges, universities and business schools, as well as being of great help to young people seeking to make advertising their career.

First published in 1974.

"synopsis" may belong to another edition of this title.

About the Author

Evans, W.A.

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2013
Language
English
ISBN 10 
0415817838
ISBN 13 
9780415817837
Binding
Hardcover
Edition number
1
Number of pages
234

Other Popular Editions of the Same Title

9781138966161: Advertising Today and Tomorrow (Routledge Library Editions: Advertising)

Featured Edition

ISBN 10:  1138966169 ISBN 13:  9781138966161
Publisher: Routledge, 2015
Softcover