Items related to Multinationals and Europe 1992 (RLE International Business):...

Multinationals and Europe 1992 (RLE International Business): Strategies for the Future (Routledge Library Editions: International Business) - Softcover

Book 15 of 20: Routledge Library Editions: International Business
 
9780415751957: Multinationals and Europe 1992 (RLE International Business): Strategies for the Future (Routledge Library Editions: International Business)
Softcover
ISBN 10: 0415751950 ISBN 13: 9780415751957
Publisher: Routledge, 2014

Synopsis

When it was originally published this book presented the first independent review of the critical role played by multinationals in Europe. Extending its focus beyond 1992, the book examines both the economic and business strategy frameworks the firms need to develop to maintain a competitive advantage. Using case-studies from specific industries, it looks not only at the activity of multinationals within the single market but explores the competitive strategies of non-European firms with special emphasis on Japanese companies which were poised to exploit 1992. The importance of interaction between multinationals and national government policies is also analysed taking into account the integration already achieved.

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About the Author

B. Bürgenmeier, J. L. Mucchielli

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2014
Language
English
ISBN 10 
0415751950
ISBN 13 
9780415751957
Binding
Paperback
Edition number
1
Number of pages
272
Editor
Burgenmeier Beat, Mucchielli Jean-Louis