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Plain Language and Ethical Action: A Dialogic Approach to Technical Content in the 21st Century (ATTW Series in Technical and Professional Communication) - Hardcover

Book 19 of 23: ATTW Series in Technical and Professional Communication

Willerton, Russell

 
9780415741057: Plain Language and Ethical Action: A Dialogic Approach to Technical Content in the 21st Century (ATTW Series in Technical and Professional Communication)
Hardcover
ISBN 10: 041574105X ISBN 13: 9780415741057
Publisher: Routledge, 2015

Synopsis

Plain Language and Ethical Action examines and evaluates principles and practices of plain language that technical content producers can apply to meet their audiences’ needs in an ethical way. Applying the BUROC framework (Bureaucratic, Unfamiliar, Rights-Oriented, and Critical) to identify situations in which audiences will benefit from plain language, this work offers in-depth profiles show how six organizations produce effective plain-language content. The profiles show plain-language projects done by organizations ranging from grassroots volunteers on a shoe-string budget, to small nonprofits, to consultants completing significant federal contacts. End-of-chapter questions and exercises provide tools for students and practitioners to reflect on and apply insights from the book. Reflecting global commitments to plain language, this volume includes a case study of a European group based in Sweden along with results from interviews with plain-language experts around the world, including Canada, England, South Africa. Portugal, Australia, and New Zealand.

This work is intended for use in courses in information design, technical and professional communication, health communication, and other areas producing plain language communication. It is also a crucial resource for practitioners developing plain-language technical content and content strategists in a variety of fields, including health literacy, technical communication, and information design.

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About the Author

Russell Willerton teaches in the technical communication program at Boise State University. He has published articles on visual communication, white papers in high-tech industries, and online health information.

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2015
Language
English
ISBN 10 
041574105X
ISBN 13 
9780415741057
Binding
Hardcover
Edition number
1
Number of pages
222