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International Business Handbook (RLE International Business) (Routledge Library Editions: International Business) - Hardcover

 
9780415657631: International Business Handbook (RLE International Business) (Routledge Library Editions: International Business)
Hardcover
ISBN 10: 0415657636 ISBN 13: 9780415657631
Publisher: Routledge, 2012

Synopsis

The focus of the book is understanding international influences that affect international business, and relevant aspects of the world environment. These aspects are economic, physical, sociocultural, political, legal and technological and include the cultures of foreign business organizations. Each chapter is written by an expert in the field who has been involved in international business in that area. The purpose of each chapter is to enable effective performance in the international business arena. An integrated system view of the country or region and how managers can obtain success in that area is provided. Global in its coverage this book provides information on global trends, different regions and their consumer cultures and business customs, as well as methods of entry and global strategies.

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About the Author

V.H.Kirpalani

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2012
Language
English
ISBN 10 
0415657636
ISBN 13 
9780415657631
Binding
Hardcover
Edition number
1
Number of pages
684
Editor
Kirpalani V

Other Popular Editions of the Same Title

9781138007888: International Business Handbook (RLE International Business) (Routledge Library Editions: International Business)

Featured Edition

ISBN 10:  1138007889 ISBN 13:  9781138007888
Publisher: Routledge, 2014
Softcover