Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods (Routledge Advances in Management and Business Studies) - Softcover
Book 43 of 107: Routledge Advances in Management and Business Studies
Synopsis
Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.
Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.
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About the Author
Susanne Royer
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Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods
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ISBN 10: 0415652006
ISBN 13: 9780415652001
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