Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods (Routledge Advances in Management and Business Studies) - Softcover

Book 43 of 107: Routledge Advances in Management and Business Studies

Royer, Susanne

 
9780415652001: Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods (Routledge Advances in Management and Business Studies)
Softcover
ISBN 10: 0415652006 ISBN 13: 9780415652001
Publisher: Routledge, 2012

Synopsis

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.

Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.

"synopsis" may belong to another edition of this title.

About the Author

Susanne Royer

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2012
Language
English
ISBN 10 
0415652006
ISBN 13 
9780415652001
Binding
Paperback
Edition number
1
Number of pages
256

Other Popular Editions of the Same Title

9780415349949: Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods: 29 (Routledge Advances in Management and Business Studies)

Featured Edition

ISBN 10:  041534994X ISBN 13:  9780415349949
Publisher: Routledge, 2005
Hardcover