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International Marketing (RLE International Business): A Strategic Approach to World Markets (Routledge Library Editions: International Business) - Hardcover
Synopsis
Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient is studied in the light of the fundamental question: ‘How far can it be standardised internationally or in a research-based cluster of countries?’ Research, planning and organisation problems receive particular attention. A whole chapter is devoted to ‘Creativity and Innovation’ on a global scale.
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International Marketing (RLE International Business): A Strategic Approach to World Markets
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-F-046-00704
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International Marketing : A Strategic Approach to World Markets
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International Marketing (RLE International Business): A Strategic Approach to World Markets (Routledge Library Editions: International Business)
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International Marketing : A Strategic Approach to World Markets
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International Marketing : A Strategic Approach to World Markets
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International Marketing
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International Marketing : A Strategic Approach to World Markets
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International Marketing
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Majaro, S: International Marketing
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Gebunden. Condition: New. Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to . Seller Inventory # 594656311
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