Items related to Multinationals and Europe 1992 (RLE International Business):...

Multinationals and Europe 1992 (RLE International Business): Strategies for the Future (Routledge Library Editions: International Business) - Hardcover

Book 15 of 20: Routledge Library Editions: International Business
 
9780415639606: Multinationals and Europe 1992 (RLE International Business): Strategies for the Future (Routledge Library Editions: International Business)
Hardcover
ISBN 10: 0415639603 ISBN 13: 9780415639606
Publisher: Routledge, 2012

Synopsis

When it was originally published this book presented the first independent review of the critical role played by multinationals in Europe. Extending its focus beyond 1992, the book examines both the economic and business strategy frameworks the firms need to develop to maintain a competitive advantage. Using case-studies from specific industries, it looks not only at the activity of multinationals within the single market but explores the competitive strategies of non-European firms with special emphasis on Japanese companies which were poised to exploit 1992. The importance of interaction between multinationals and national government policies is also analysed taking into account the integration already achieved.

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About the Author

B. Bürgenmeier, J. L. Mucchielli

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2012
Language
English
ISBN 10 
0415639603
ISBN 13 
9780415639606
Binding
Hardcover
Edition number
1
Number of pages
270
Editor
Burgenmeier Beat, Mucchielli Jean-Louis