When it was originally published this book presented the first independent review of the critical role played by multinationals in Europe. Extending its focus beyond 1992, the book examines both the economic and business strategy frameworks the firms need to develop to maintain a competitive advantage. Using case-studies from specific industries, it looks not only at the activity of multinationals within the single market but explores the competitive strategies of non-European firms with special emphasis on Japanese companies which were poised to exploit 1992. The importance of interaction between multinationals and national government policies is also analysed taking into account the integration already achieved.
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Book Description hardback. Condition: New. Language: ENG. Seller Inventory # 9780415639606
Book Description Hardback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9780415639606
Book Description Hardcover. Condition: Brand New. 1st edition. 248 pages. 6.14x9.21x0.94 inches. In Stock. Seller Inventory # __0415639603
Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. B. Buergenmeier, J. L. MucchielliWhen it was originally published this book presented the first independent review of the critical role played by multinationals in Europe. Extending its focus beyond 1992, the book examines both the economic and bu. Seller Inventory # 594656004
Book Description Hardcover. Condition: New. Seller Inventory # 6666-TNFPD-9780415639606