Event Policy: From Theory to Strategy - Hardcover

Foley, Malcolm; McGillivray, David; McPherson, Gayle

 
9780415548328: Event Policy: From Theory to Strategy
Hardcover
ISBN 10: 0415548322 ISBN 13: 9780415548328
Publisher: Routledge, 2011

Synopsis

As the event management field expands, there has been an emergence of a distinctive ‘events’ policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation.

Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management. Its main aim is to locate the phenomena of events (and festivity) within a theoretical and strategic framework and, in doing so, demonstrate the links between the development of events in policy-making and the theoretical exploration of the role of events as policy. Building on a strong coherent framework, the book explores the conceptual terrain in which events and festivities are located, evaluates the range of theoretical perspectives pertinent to the study of events policy, appraises the socio-economic and socio-cultural implications of event-led policies internationally and draws together the main theoretical and event policy issues for the future. It utilizes a good range of international cases, from Dubai, Singapore, New Orleans and Glasgow, to help demonstrate the relationships between theory and strategy, and includes useful features to help students understand the subject and deepen their knowledge of the events policy terrain.

This groundbreaking volume will be essential reading for students, researchers and academics of events and other related disciplines.

"synopsis" may belong to another edition of this title.

About the Author

Malcolm Foley is Vice Principal and Executive Dean at the University of the West of Scotland.

David McGillivray is a Reader in Events and Culture within the School of Creative and Cultural Industries at the University of the West of Scotland.

Gayle McPherson is a Professor of Events and Cultural Policy within the School of Creative and Cultural Industries at the University of the West of Scotland.

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2011
Language
English
ISBN 10 
0415548322
ISBN 13 
9780415548328
Binding
Hardcover
Edition number
1
Number of pages
208

Other Popular Editions of the Same Title

9780415548335: Event Policy: From Theory to Strategy

Featured Edition

ISBN 10:  0415548330 ISBN 13:  9780415548335
Publisher: Routledge, 2011
Softcover