Business: The Key Concepts (Routledge Key Guides) - Softcover

Book 3 of 53: Routledge Key Guides

Vernon, Mark

 
9780415253246: Business: The Key Concepts (Routledge Key Guides)
Softcover
ISBN 10: 0415253241 ISBN 13: 9780415253246
Publisher: Routledge, 2001

Synopsis

Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.

Business: The Key Concepts:

* is detailed yet approachable
* considers new developments in business, notably eBusiness and contemporary business ethics
* covers established subjects, taking an international and strategic perspective that balances theory and practice
* suggests specific further reading for many concepts and also includes an extensive bibliography.

Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.

"synopsis" may belong to another edition of this title.

About the Author

Mark Wiliams

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2001
Language
English
ISBN 10 
0415253241
ISBN 13 
9780415253246
Binding
Paperback
Edition number
1
Number of pages
272

Other Popular Editions of the Same Title

9780415253239: Business: The Key Concepts (Routledge Key Guides)

Featured Edition

ISBN 10:  0415253233 ISBN 13:  9780415253239
Publisher: Routledge, 2001
Hardcover