Business: The Key Concepts (Routledge Key Guides) - Hardcover

Vernon, Mark

Hardcover

ISBN 10: 0415253233 ISBN 13: 9780415253239

Publisher: Routledge, 2001

Synopsis

Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.

Business: The Key Concepts:

* is detailed yet approachable
* considers new developments in business, notably eBusiness and contemporary business ethics
* covers established subjects, taking an international and strategic perspective that balances theory and practice
* suggests specific further reading for many concepts and also includes an extensive bibliography.

Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.

About this title

About the Author

Mark Wiliams

From the Inside Flap

Here is a practical and accessible guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Subject areas include management, economics and finance, marketing, organizational behaviour and operations. Each entry is written in a clear style to make business intelligible.

* Combines detail and accessibility
* Considers new developments in business, notably e-business and contemporary business ethics
* Covers established subjects, taking an international and strategic perspective that balances theory and practice
* Suggests specific further reading for many concepts and also includes an extensive bibliography

Whether you're already in business and you could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.

Mark Vernon writes on business for the Financial Times. He also contributes articles on the subject for a wide range of other publications on both sides of the Atlantic. He holds degrees from the universities of Oxford and Durham and is currently undertaking research at Warwick University.

Edition details

• Publisher: Routledge
• Publication date: 2001
• Language: English
• ISBN 10: 0415253233
• ISBN 13: 9780415253239
• Binding: Hardcover
• Edition number: 1
• Number of pages: 262