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Marketing and Feminism: Current issues and research (Routledge Interpretive Marketing Research) - Softcover
Book 13 of 19: Routledge Interpretive Marketing Research
Synopsis
This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include:
* the dark side of female consumption
* women and marketing in Socialist economies
* women and advertising
* ecofeminism and marketing
* gender, marketing and cultural diversity
* marketing, sex and sexuality.
Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.
"synopsis" may belong to another edition of this title.
About the Author
Miriam Catterall, Pauline Maclaran, Lorna Stevens
"About this title" may belong to another edition of this title.
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Marketing and Feminism: Current issues and research (Routledge Interpretive Marketing Research)
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Marketing and Feminism : Current Issues and Research
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Taylor & Francis Group, 2000
ISBN 10: 0415219736
ISBN 13: 9780415219730
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Marketing And Feminism: Current Issues And Research
Published by
Routledge, 2000
ISBN 10: 0415219736
ISBN 13: 9780415219730
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