Consumer Research: Postcards From the Edge (Consumer Research and Policy) - Softcover

 
9780415173179: Consumer Research: Postcards From the Edge (Consumer Research and Policy)

Synopsis

This book is a collection of cutting-edge essays by leading exponents of consumer research from Europe and America. Topics covered include: marketing in cyberspace, poststructuralism in marketing, semiotics and marketing and much more.

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About the Author

Stpehn Brown, Darach Turley

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Other Popular Editions of the Same Title

9780415156844: Consumer Research: Postcards From the Edge (Consumer Research and Policy)

Featured Edition

ISBN 10:  041515684X ISBN 13:  9780415156844
Publisher: Routledge, 1997
Hardcover