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Managing the Multi-business Company: Strategic Issues for Diversified Groups - Softcover

Goold, Michael; Luchs, Kathleen Sommers

 
9780415132695: Managing the Multi-business Company: Strategic Issues for Diversified Groups
Softcover
ISBN 10: 041513269X ISBN 13: 9780415132695
Publisher: Cengage Learning EMEA, 1995

Synopsis

All multibusiness companies need to be able to justify their ownership of their multiple businesses. The corporate-level strategy must show how and why the corporate parent adds value to its business. Classic strategic issues which are addressed in this book include the allocation of resources between businesses, the creation of synergy through linkages amongst the businesses and the choices faced when creating a corporate portfolio.

"synopsis" may belong to another edition of this title.

Synopsis

All multibusiness companies need to be able to justify their ownership of their multiple businesses. The corporate-level strategy must show how and why the corporate parent adds value to its business. Classic strategic issues which are addressed in this book include the allocation of resources between businesses, the creation of synergy through linkages amongst the businesses and the choices faced when creating a corporate portfolio. The selection of readings chosen, (including writings by business theorists such as: Michael Porter, Alfred Chandler, Michael Jenkins, Rosabeth Moss Kanter, C.K. Prahalad), have been organized around the major issues outlined above. Although the strategic issues that multibusiness companies confront will remain challenging and difficult, this study reveals that a robust framework for dealing with them is beginning to emerge.

"About this title" may belong to another edition of this title.

Publisher
Cengage Learning EMEA
Publication date
1995
Language
English
ISBN 10 
041513269X
ISBN 13 
9780415132695
Binding
Paperback
Number of pages
320