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The Market Segmentation Workbook: Target Marketing for Marketing Managers (Marketing Workbooks) - Softcover
Synopsis
This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively.
"synopsis" may belong to another edition of this title.
About the Authors
Sally Dibb is Professor in Marketing and Society, Centre for Business in Society, Coventry University, UK.
Lyndon Simkin is Executive Director of the Centre for Business in Society and Professor of Strategic Marketing in the Faculty of Business and Law, Coventry University, UK.
"About this title" may belong to another edition of this title.
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The Market Segmentation Workbook: Target Marketing for Marketing Managers (Marketing Workbooks)
Published by
Cengage Learning Business Pr, 1996
ISBN 10: 0415118921
ISBN 13: 9780415118927
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The Market Segmentation Workbook : Target Marketing for Marketing Managers
Published by
Cengage Learning, 1996
ISBN 10: 0415118921
ISBN 13: 9780415118927
Used
Softcover
First Edition
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. 1st Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 7992128-6
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The Market Segmentation Workbook: Target Marketing for Marketing Managers
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The Market Segmentation Workbook: Target Marketing for Marketing Managers
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780415118927. Seller Inventory # 4304319
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The Market Segmentation Workbook: Target Marketing for Marketing Managers (Marketing Workbooks)
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The Market Segmentation Workbook: Target Marketing for Marketing Managers (Marketing Workbooks)
Published by
Cengage Learning Business Pr, 1996
ISBN 10: 0415118921
ISBN 13: 9780415118927
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The Market Segmentation Workbook: Target Marketing for Marketing Managers
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Paperback. Condition: Brand New. 1st edition. 219 pages. 9.50x6.00x0.75 inches. In Stock. Seller Inventory # 0415118921
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