The Market Segmentation Workbook: Target Marketing for Marketing Managers (Marketing Workbooks) - Softcover
Synopsis
This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively.
"synopsis" may belong to another edition of this title.
About the Authors
Sally Dibb is Professor in Marketing and Society, Centre for Business in Society, Coventry University, UK.
Lyndon Simkin is Executive Director of the Centre for Business in Society and Professor of Strategic Marketing in the Faculty of Business and Law, Coventry University, UK.
"About this title" may belong to another edition of this title.
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