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The Market Segmentation Workbook: Target Marketing for Marketing Managers (Marketing Workbooks) - Softcover
Synopsis
This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively.
"synopsis" may belong to another edition of this title.
About the Authors
Sally Dibb is Professor in Marketing and Society, Centre for Business in Society, Coventry University, UK.
Lyndon Simkin is Executive Director of the Centre for Business in Society and Professor of Strategic Marketing in the Faculty of Business and Law, Coventry University, UK.
"About this title" may belong to another edition of this title.
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The Market Segmentation Workbook: Target Marketing for Marketing Managers (Marketing Workbooks)
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The Market Segmentation Workbook: Target Marketing for Marketing Managers (Marketing Workbooks)
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Paperback. Condition: Very Good. The Market Segmentation Workbook: Target Marketing for Marketing Managers (Marketing Workbooks) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780415118927
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The Market Segmentation Workbook: Target Marketing for Marketing Managers (Marketing Workbooks)
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780415118927
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The Market Segmentation Workbook : Target Marketing for Marketing Managers
Published by
Cengage Learning, 1996
ISBN 10: 0415118921
ISBN 13: 9780415118927
Used
Softcover
First Edition
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 7992128-6
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The Market Segmentation Workbook: Target Marketing for Marketing Managers (Marketing Workbooks)
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The Market Segmentation Workbook: Target Marketing for Marketing Managers
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780415118927. Seller Inventory # 4304319
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The Market Segmentation Workbook: Target Marketing for Marketing Managers
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780415118927. Seller Inventory # 9458766
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The Market Segmentation Workbook: Target Marketing for Marketing Managers
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Softcover. Condition: Très bon. Edition 1996. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Edition 1996. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # G-571-896
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The Market Segmentation Workbook: Target Marketing for Marketing Managers (Marketing Workbooks)
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