Items related to Postmodern Marketing (Consumer Research & Policy...
Synopsis
This text asks how postmodernism can throw light on marketing theory. It first establishes the terrain of postmodernism, charting the various elements of postmodern theoretical development. Then it reviews marketing thought, considering where postmodernism can be most easily applied to marketing activity, whether it is analyzing the sale of advertising space in virtual reality or the characteristics of a consumer society. The book describes and assesses the response of marketing researchers to postmodernism, asking whether they really tackle the key elements that define postmodernism.
"synopsis" may belong to another edition of this title.
- PublisherCengage Learning EMEA
- Publication date1995
- ISBN 10 0415109825
- ISBN 13 9780415109826
- BindingPaperback
- LanguageEnglish
- Number of pages208
Other Popular Editions of the Same Title
Search results for Postmodern Marketing (Consumer Research & Policy...
Stock Image
Postmodern Marketing (Consumer Research & Policy Series)
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780415109826
Quantity: 1 available
Stock Image
Postmodern Marketing (Consumer Research & Policy Series)
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Postmodern Marketing (Consumer Research & Policy Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780415109826
Quantity: 1 available
Stock Image
Postmodern Marketing (Consumer Research & Policy Series)
Published by
Intl Thomson Business Pr, 1995
ISBN 10: 0415109825
ISBN 13: 9780415109826
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR004106503
Quantity: 1 available
Stock Image
Postmodern Marketing
Published by
Intl Thomson Business Pr, 1995
ISBN 10: 0415109825
ISBN 13: 9780415109826
Used
Softcover
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-G-036-02317
Quantity: 1 available
Stock Image
Postmodern Marketing
Published by
Taylor & Francis Group, 1995
ISBN 10: 0415109825
ISBN 13: 9780415109826
Used
Softcover
First Edition
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP65362454
Quantity: 1 available
Stock Image
Postmodern Marketing
Published by
Taylor & Francis Group, 1995
ISBN 10: 0415109825
ISBN 13: 9780415109826
Used
Softcover
First Edition
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP16279700
Quantity: 1 available
Stock Image
Postmodern Marketing
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780415109826. Seller Inventory # 9122366
Quantity: 1 available
Stock Image
Postmodern Marketing (Consumer Research & Policy Series)
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780415109826. Seller Inventory # 8486883
Quantity: 1 available
Stock Image
Postmodern Marketing (Consumer Research & Policy Series)
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780415109826. Seller Inventory # 8823909
Quantity: 1 available
Stock Image
Postmodern Marketing
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780415109826. Seller Inventory # 9366584
Quantity: 1 available