Synopsis
Containing hundreds of mini case studies on the marketing strategies of well-known companies throughout the world, this book offers a feast of real-life examples of marketing practice. With brief explanations of the key marketing techniques and strategies, from market analysis to the marketing mix, it covers consumer, industrial and service marketing. It is fully cross-referenced and is it is ideal for students and professionals alike.
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The Marketing Casebase: Short Examples of Marketing Practice
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780415103213. Seller Inventory # 8841924
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The Marketing Casebase: Short Examples of Marketing Practice
Seller: The Guru Bookshop, Hereford, United Kingdom
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Paperback. Condition: Very Good. FAST Despatch by First Class Royal Mail. Seller Inventory # mon0000061072
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The Marketing Casebase: Short Examples of Marketing Practice
Seller: NEPO UG, Rüsselsheim am Main, Germany
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Taschenbuch. Condition: Gut. Sofort verfügbar Versand am folgenden Arbeitstag mit Rechnung daily shipping worldwide with invoice ex library plastik jacket; Spezialschutzfolie Sprache: Deutsch Gewicht in Gramm: 550. Seller Inventory # 144549
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The Marketing Casebase: Short Examples of Marketing Practice
Seller: Buchpark, Trebbin, Germany
Seller rating 5 out of 5 stars
Condition: Sehr gut. Zustand: Sehr gut | Seiten: 288 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar. Seller Inventory # 42092638/2