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Market Segmentation: A Step-by-step Guide to Profitable New Business (Marketing for Managers S.) - Softcover
Synopsis
This volume sets out to provide a focused approach to winning the "game" of marketing. It answers the central issues facing any business, such as: Which groups of users should you serve? With whom will you compete? How can you outperform them? Using a step-by-step approach, the author points the way through the various stages of identification, implementation and maintenance of a coherent market segmentation strategy. This approach allows any manager, in any market, to realize new business opportunities via a series of logical stages.
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About the Author
Michael J. Croft has had several years experience running training programmes and working with a variety of client companies, particularly in the area of strategic marketing planning.
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Market Segmentation : A Step-by-Step Guide to Profitable New Business
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Very Good. 0th Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP14743680
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Market Segmentation: A Step-By-Step Guide to Profitable New Business
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,200grams, ISBN:9780415097369. Seller Inventory # 9517209
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Market Segmentation: A Step-By-Step Guide to Profitable New Business (Marketing for Managers S.)
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,250grams, ISBN:9780415097369. Seller Inventory # 9028576
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Market Segmentation: A Step-By-Step Guide to Profitable New Business (Marketing for Managers)
Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.
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Paperback. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-0415097363