Market Segmentation: A Step-by-step Guide to Profitable New Business (Marketing for Managers S.) - Softcover
Synopsis
This volume sets out to provide a focused approach to winning the "game" of marketing. It answers the central issues facing any business, such as: Which groups of users should you serve? With whom will you compete? How can you outperform them? Using a step-by-step approach, the author points the way through the various stages of identification, implementation and maintenance of a coherent market segmentation strategy. This approach allows any manager, in any market, to realize new business opportunities via a series of logical stages.
"synopsis" may belong to another edition of this title.
About the Author
Michael J. Croft has had several years experience running training programmes and working with a variety of client companies, particularly in the area of strategic marketing planning.
"About this title" may belong to another edition of this title.
Search results for Market Segmentation: A Step-by-step Guide to Profitable...
Stock Image
Market Segmentation: A Step-By-Step Guide to Profitable New Business (Marketing for Managers)
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.37. Seller Inventory # G0415097363I4N00
Stock Image
Market Segmentation: A Step-By-Step Guide to Profitable New Business
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,200grams, ISBN:9780415097369. Seller Inventory # 9517209
Stock Image
Market Segmentation: A Step-By-Step Guide to Profitable New Business (Marketing for Managers S.)
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,250grams, ISBN:9780415097369. Seller Inventory # 9028576
Stock Image
Market Segmentation: A Step-By-Step Guide to Profitable New Business
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Softcover. Condition: Bon. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # G-130-371
Stock Image
Market Segmentation: A Step-By-Step Guide to Profitable New Business (Marketing for Managers)
Seller: BennettBooksLtd, San Diego, NV, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-0415097363