Synopsis
By asking the questions "what is customer service?" and "why is it important?", this book leads the reader through the strategies, techniques, problems and solutions that are involved in achieving good customer service. The topics it covers include: benchmarking; quality control; customer segmentation; data collection; servicing; and communication. With frameworks to test your position now, the book shows you how to implement and sustain new strategies. The author has also published "How to Sell a Service", (1986).
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Auditing Your Customer Service: The Foundation for Success (Marketing for Managers S.)
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen, pencil & highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,300grams, ISBN:9780415097321. Seller Inventory # 9478993
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Auditing Your Customer Service
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Condition: Used. pp. 176. Seller Inventory # 263159509
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Auditing Your Customer Service
Seller: Majestic Books, Hounslow, United Kingdom
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Condition: Used. pp. 176. Seller Inventory # 4688394
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Auditing Your Customer Service
Seller: Biblios, Frankfurt am main, HESSE, Germany
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Condition: Used. pp. 176. Seller Inventory # 183159519