Synopsis
A winning competitive strategy is rarely a single brilliant idea; rather it is the result of disciplined creative thinking, aligning a variety of approaches for developing competitive advantage. Managers, whatever their level, should be aware of the various elements involved in strategic planning, and this book aims to direct their thinking towards making effective decisions. By leading the reader through a series of steps, Dave Francis explains the various techniques involved in such areas as competitor analysis, industry trends, market segmentation, mission and system choices. Self-assessment exercises provide the reader with a tool box of skills which can be applied in any organization to stimulate an effective business review and develop strategies for success.
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About the Author
Dave Francis teaches at Henley Management College and Brunel University.
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Step-By-Step Competitive Strategy (Self-Development for Managers)
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Step by Step Competitive Strategy
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International Thomson Business Press, 1994
ISBN 10: 0415086981
ISBN 13: 9780415086981
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Step-by-Step Competitive Strategy
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