Items related to Public Relations in Practice
Synopsis
Despite recent international expansion in the public relations industry, PR is still often regarded as peripheral to the overall tasks of a successful organization. Yet a well-executed public relations programme can play a vital and strategic role within many different types of organizations. "Public Relations In Practice" presents a complete picture of PR work, and provides a guide to its use which will be beneficial to senior company executives, as well as to students and practitioners of PR. The book contains 14 case histories of effective PR campaigns and looks at the strategic thinking that lay behind them. Choosing from a wide range of examples - from British Telecom to Barnardos, from Shell UK to the government of Brunei - it illustrates what public relations can offer a company and the variety of strategic uses to which it can be put.
"synopsis" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Public Relations in Practice
Stock Image
Public Relations in Practice
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Public Relations in Practice This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780415043427
Buy Used
£ 9.98
£ 4.99 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Public Relations in Practice
Published by
Cengage Learning EMEA 01/01/1990, 1990
ISBN 10: 0415043425
ISBN 13: 9780415043427
Used
Paperback
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780415043427
Buy Used
£ 9.98
£ 6.98 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available