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Synopsis
The idea: only six management ideas have achieved universal acclaim in the last hundred years. What are they and why are they so popular? Do they have similar characteristics? While analyzing what makes the theories so special, Andrzej Huczynski asks to what extent the idea itself or the presentation of it makes it catch on. Does success depend on enterprise schemes designed to sell the idea as widely as possible? What conditions does the "ideal" management idea need to satisfy? The guru: people are constantly proposing new theories but only a handful of them reach the managerial hall of fame. What are the characteristics of those who achieve guru status? Andrzej Huczynski considers the importance of rhetoric, self-promotion, personality and charisma for the potential guru. He looks at successful presentation methods, showing how to nurture confidence and reassure the audience in order to win them over to revolutionary theories. In this remarkable study, Andrzej Huczynski reveals the ideal combination of idea and personality which makes up a management guru.
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Review
'... A very welcome edition. In an exhaustive overview Huczynski tackles the enigma surrounding the continuing popularity of management gurus' ideas despite their limitations and short-lived nature. With new chapters positioning the book within the stream of research it inspired, this remains an invaluable analysis and a thought-provoking read.' - Timothy Clark, Durham University, UK
About the Author
Andrzej Huczynski is a senior lecturer at the University of Glasgow Business School.
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Management Gurus : What Makes Them and How to Become One
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Management Gurus: What Makes Them and How to Become One
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Management Gurus: What Makes Them and How to Become One
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Management Gurus : What Makes Them and How to Become One
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Management Gurus : What Makes Them and How to Become One
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Management Gurus: What Makes Them and How to Become One
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Management Gurus
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Routledge, London,New York,Canada, 1993
ISBN 10: 0415022444
ISBN 13: 9780415022446
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Hard Cover. Condition: As New. Dust Jacket Condition: As New. First Edition. As new,unread 1st UK hardback edition.Pages,binding and black boards with silver lettering all in mint condition.The dustwrapper is also as new and has been in protective cover for some time as part of a private collection. Seller Inventory # 000487
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Management Gurus: What Makes Them and How to Become One
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Gebundene Ausgabe. Condition: Gut. 272 Seiten ex Library Book aus einer wissenschaftlichen Bibliothek Sprache: Englisch Gewicht in Gramm: 969. Seller Inventory # 300356
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Management Gurus: What Makes Them and How to Become One
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