Economics of Shipping Practice and Management - Softcover

Branch, Alan E.

 
9780412713804: Economics of Shipping Practice and Management

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Synopsis

The subject of this book is treated in a practical way, providing the reader with an overall understanding of the economics of shipping practice. The increasingly important role of management is given more emphasis, especially in the area of budgets, finance, personnel and marketing. The book should appeal to college and university students preparing for shipping, export, international trade and transport examinations, and to practising managers. Its practical approach, explanations and comprehensive coverage make it particularly appropriate for shipping personnel wanting to broaden their horizons through self-study.

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Review

The author is to be congratulated on this new second edition of one of the most useful of basic books on the subject. The Seafarer; ...whatever shipping problem has to be studied, the use of this book is essential to ensure that no aspects of that problem are overlooked. It is recommended that any company in the business of shipping, place several copies of this book in their libraries for the permanent use by their senior staff. Marine Engineers Review

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