Business in Context: An Introduction to Business and Its Environment (Business in Context Series) - Softcover

Needle, David

Softcover

ISBN 10: 0412484102 ISBN 13: 9780412484100

Publisher: Cengage Learning EMEA, 1994

Synopsis

The second edition of this text provides an introduction to business functions, issues and activities and to the way they interact with their environment. It is the core text for the "Business In Context Series" which serves as a stand-alone introduction to business studies as well as a description and analysis of the common business model on which all books in the series are based. The model provides a framework for coherent analysis, the interplay and relationships within business and its environment, and is reinforced with many up-to-date topical examples. This book should be of interest to all introductory business and management courses.

About this title

From the Publisher

For anyone seeking an accessible introduction to business.
From the Asian Tigers . . . to London Zoo, cultural influences on business . . . to transfer pricing and the global firm, Disneyland® Paris . . . to the telemarketing of flowers, ecommerce . . . to lean manufacturing . . . Business in Context is a dynamic and contemporary global perspective on business for anyone requiring an accessible introduction to the subject. Using practical case studies from a diverse and well-known range of international companies, David Needle debates the key issues within business in a practical context.

Needle’s exciting text incorporates new and updated case material, and has been entirely rewritten to include two key themes of globalization and the effect of technology on business. In addition the third edition of this best-selling text retains this successful approach:

** assumes no prior knowledge and illustrates theories and concepts with real-world examples

** written clearly using a student-centred approach which includes criticism, definitions of key terms and concepts, discussion and advice on further reading

** balanced coverage of the social, international and comparative aspects of business as well as the different internal functions.

Business in Context is an ideal introduction to the key activities of business for students at degree or equivalent level on business-related courses. It is also appropriate for use at Diploma and MBA level and by students of other disciplines seeking an overview of the business field.

Visit the publisher's website for supporting resources.

Edition details

• Publisher: Cengage Learning EMEA
• Publication date: 1994
• Language: English
• ISBN 10: 0412484102
• ISBN 13: 9780412484100
• Binding: Paperback
• Edition number: 2
• Number of pages: 326