"Export Practice and Management" is the third edition of Alan Branch's "Elements of Export Practice". The new title reflects the increased emphasis on management and strategy, a re-orientation which is seen to be appropriate in this period of unprecedented change in the international trade industry. This edition covers current developments, including multi-modalism, the Single European Market, implications of the new Eastern European market, export finance, containerization, Electronic Data Interchange and international distribution strategy. This book should be of interest to undergraduate students of export management, shipping, commerce, international trade and marketing; also students taking relevant professional exams and practising managers. An ELBS/LPBB edition is available.
"synopsis" may belong to another edition of this title.
1. International Trade. 2. Advantages of Trading Overseas and the Role of the Export and Shipping Office. 3. Characteristics of International Transport Modes: 1. 4. Characteristics of International Transport Modes: 2. 5. Multi-Modalism . 6. Logistics and Globalisation. 7. Freight Rates. 8. Export Cargo Packaging, Stowage, Marketing and Dangerous Cargo Shipments. 9. Export Customs Practice. 10. Cargo Insurance. 11. Credit Insurance. 12. Export Finance. 13. Transport Distribution Analysis. 14. Export Documentation. 15. Processing the Export Order. 16. Electronic Commerce and Paperless Trading. 17. Export Market Entry Options, Culture and Strategies. 18. European Union. 19. International Trade Law. 20. International Physical Distribution/Logistics Strategy and Management.
Alan Branch is a lecturer at the University of Leicester and a shipping and export consultant. Visiting lecturer at Rennes International School of Business for MA and MBA programs
"About this title" may belong to another edition of this title.
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