Items related to Elements of Export Marketing and Management
Synopsis
This revised edition provides a practical overall understanding of the techniques of export marketing on a cost-effective basis in a competitive environment. Emphasis is placed on complete professionalism and commitment together with the strategies and techniques to identify and develop profitable overseas markets. Attention is also given to the market entry option and the servicing and management of the overseas market. The book is ideally suited not only for university and polytechnic courses in the United Kingdom but also for those concerned with economies in both developing and advanced countries. The author also wrote "Elements of Export Practice". An ELBS/LPBB edition is available.
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- PublisherCengage Learning EMEA
- Publication date1984
- ISBN 10 0412231506
- ISBN 13 9780412231506
- BindingPaperback
- LanguageEnglish
- Number of pages300
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