Synopsis
Branding is a key consideration in any marketing or communications strategy, however, it has been subject to colossal overuse, misuse, and abuse. This text identifies key misconceptions in the field and shows professionals how to recognize them, avoid them, and replace them with strategic and tactical insight for marketing and management. The book explodes the myths and misconceptions that have developed as branding has become a hotter and more lucrative area for consultants.
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About the Author
Kenneth Blakemore was the former editor of Watchmaker, Jeweller and Silversmith (NAG's official journal), and a member of the NAG Education Committee. Eddie Stanley has been associated with the jewellery trade education and training provision for NAG for over fifty years, and has lectured in further education colleges on Diamonds, Gemmology and Hallmark Identification for over fifteen years.
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Search results for The Retail Jeweller's Guide
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The Retail Jeweller's Guide
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR005028113
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The Retail Jeweller's Guide
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-W-008-02021
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The Retail Jeweller's Guide
Published by
Butterworth-Heinemann, Saint Louis, Missouri, U.S.A., 1988
ISBN 10: 0408029137
ISBN 13: 9780408029131
Used
Hardcover
Seller: Books on the Boulevard, Sherman Oaks, CA, U.S.A.
Seller rating 4 out of 5 stars
Hard Cover. Condition: Very Good. Dust Jacket Condition: Fine. Reprint. Dealer stamp front free endpaper. Contents include: B&W Photos, The Metals, The Gems, Making Glassware, Gemmology, Pottery, The Lever Escapement. Binding tight and straight, inner pages clean and unmarked. Dust Jacket is price-intact, clean with mild shelfwear.; 8vo; 412 pages. Seller Inventory # 30818
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The Retail Jeweller's Guide
Seller: Archives Books inc., Edmond, OK, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Very Good. 5th edition. Jacket in Very Good condition. No markings on text. Historic Oklahoma Bookstore on Route 66. Packages shipped daily, Mon-Friday. Seller Inventory # mon0000732414