Derived from the American text by Pride and Ferrell, this marketing textbook features integration of product and market examples, statistics and practices. The coverage, examples, cases and updates are addressed to the contemporary European student.
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MARKETING: CONCEPTS AND STRATEGIES (4TH ED.)
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Condition: Sehr gut - gebraucht. Broschiert 896 S. Sehr guter Zustand, ohne Namenseintrag Gewicht ca 1,5 kg Zustand: 2, Sehr gut - gebraucht, Broschiert Houghton Mifflin , 2001 896 S. , Marketing Concepts and Strategies, Dibb, Sally. Seller Inventory # BU252658
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