Put it in a Memo: Practical Guide to Persuasive Business Writing - Softcover

Gorenstein, Helen

Softcover

ISBN 10: 0395576482 ISBN 13: 9780395576489

Publisher: Houghton Mifflin (Trade), 1992

Synopsis

A guide to the basics of successful business communication demonstrates how to develop ideas in writing by structuring thoughts and expressing them in clear, concise language

About this title

Synopsis

A step-by-step handbook to the basics of successful business communication, teaching anyone how to develop ideas on paper - clearly, concisely and creatively. Helen Gorenstein stresses the importance of stimulating ideas and structuring your thoughts to achieve clear, crisp copy. In a lively and approachable style, full of examples, she points out the common stumbling blocks of writing at work and leads the writer round them. For the past fifteen years Helen Gorenstein has conducted workshops for the administrative staff at Princeton University and for international corporations, testing her techniques on over two thousand people. 'PUT IT IN A MEMO is aimed at intelligent people who can make decisions but need the skills to write clearly and forcefully. valuable ideas remain locked up inside them because they cannot express themselves on paper.' 'In one sense, everyone can write. It requires only sitting down at a desk with paper < and pencil or at a computer. Indeed some people do write easily. But many find that their words do not flow effortlessly. Can someone be taught to write effectively? Yes, certainly.

Edition details

• Publisher: Houghton Mifflin (Trade)
• Publication date: 1992
• Language: English
• ISBN 10: 0395576482
• ISBN 13: 9780395576489
• Binding: Paperback
• Number of pages: 152