Synopsis
Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, this text and its outstanding suite of supplements supply students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. Topical issues including customer relationship management, supply chain management, the latest e-commerce models, and the current re-evaluation of dot-coms are just a few examples the authors use to connect marketing to students' personal lives. The latest edition also features a new design and additional photos, providing a fresh contemporary look and feel to the text.
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About the Author
O. C. Ferrell is Professor of Marketing and Creative Enterprise Scholar at Anderson Schools of Management, University of New Mexico. He recently served as the Bill Daniels Distinguished Professor of Business Ethics at the University of Wyoming and previously as chair of the Colorado State University Marketing Department. He has also been on the faculties of University of Memphis, Texas A&M University, and Illinois State University. He received his Ph.D. in marketing from Louisiana State University. He is past president of the Academic Council of the American Marketing Association and chaired the American Marketing Association Ethics Committee. Under his leadership, the committee developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. He is currently a member of the advisory committee for the AMA marketing certification program. In addition, he is a former member of the Academy of Marketing Science Board of Governors and is a Society of Marketing Advances and Southwestern Marketing Association Fellow. He is the Academy of Marketing Science's Vice President of Publications. He currently serves as Marketing Ethics and Social Issues Section Editor of the JOURNAL OF MICROMARKETING. Dr. Ferrell is the co-author of 18 books and approximately 75 articles. His articles have been published in the JOURNAL OF MARKETING RESEARCH, JOURNAL OF MARKETING, JOURNAL OF BUSINESS ETHICS, JOURNAL OF BUSINESS RESEARCH, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, JOURNAL OF PUBLIC POLICY MARKETING, as well as other journals.
Synopsis
An introductory marketing text that offers students an understanding of marketing terms and concepts, using contemporary examples and cases. Also available is a teaching support package.
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Marketing: Concepts and Strategies
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Marketing: Concepts and Strategies
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Marketing: Concepts and Strategies
Published by
Houghton Mifflin 01/05/1991, 1991
ISBN 10: 0395543525
ISBN 13: 9780395543528
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Paperback
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Paperback. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780395543528
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Marketing: Concepts and Strategies: European Edition
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Softcover. Condition: Bon. Couverture différente. Edition 1991. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Different cover. Edition 1991. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # G-410-242
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Marketing Concepts and Strategies
Published by
Houghton Mifflin Company, Boston-Londra-Melbourne, 1991
ISBN 10: 0395543525
ISBN 13: 9780395543528
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Softcover
Seller: Biblioteca di Babele, Tarquinia, VT, Italy
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Condition: BUONO USATO. INGLESE Testi di Sally Dibb, Lyndon Simkin, Williams M. Pride e O.C. Ferrell. Brossura in cartoncino, con strappi alle cerniere, lieve usura lungo i margini e leggeri segni di piega. Pagine ingiallite, come pure i tagli, salde, con ampio margine e sottolineature ed annotazioni a matita, arricchite da figure, grafici e tabelle. Firma di appartenenza, a penna, al mezzo frontespizio. Numero pagine 739 -124 (Appendici+ indice). Seller Inventory # KNM0485
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Marketing: Concepts and Strategies
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Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00395543525-G