Guerrilla Financing: Alternative Techniques to Finance Any Small Business - Hardcover

Blechman, Bruce J.; Levinson, Jay Conrad

Hardcover

ISBN 10: 0395522633 ISBN 13: 9780395522639

Publisher: Houghton Mifflin (Trade), 1991

Synopsis

Details sources for funding small and medium-sized businesses, offering a four-step plan for finding and obtaining financing and listing funding sources

About this title

From the Author

This book is the "Bible" of entreprenurial finance
If you are looking for less than $250,000 there is no other book that will give such down to earth pratical advice on how to do it. Million of dollars have been raised using these innovative and proven financing techniques. END

Synopsis

Aimed at people who wish to purchase or start their own businesses, as well as those who need additional money to operate or expand, this book describes traditional and alternative sources of funding for small and medium-sized concerns. It is based on the "guerrilla" strategies devised by Jay Levinson in "Guerrilla Marketing" and "Guerrilla Marketing Attack". Here, his co-author has assembled a four-step plan for finding a category of financing, finding a source within the category, presenting the proposal in a way to influence lenders and negotiating superior financing terms. The book also contains information, including addresses and telephone numbers, on banks, government sources, partnerships, venture capital and such topics as equipment financing, agricultural financing and private financing.

Edition details

• Publisher: Houghton Mifflin (Trade)
• Publication date: 1991
• Language: English
• ISBN 10: 0395522633
• ISBN 13: 9780395522639
• Binding: Hardcover
• Number of pages: 320