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Marketing: Basic Concepts and Decisions - Hardcover

Pride, William M.; Ferrell, O. C.

 
9780395357101: Marketing: Basic Concepts and Decisions
Hardcover
ISBN 10: 0395357101 ISBN 13: 9780395357101
Publisher: Houghton Mifflin, 1987
  • PublisherHoughton Mifflin
  • Publication date1987
  • ISBN 10 0395357101
  • ISBN 13 9780395357101
  • BindingHardcover
  • LanguageEnglish
  • Edition number5
  • Number of pages768

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William M. Pride,O.C. Ferrell
Published by Houghton Mifflin Harcourt (HMH, 1987
ISBN 10: 0395357101 ISBN 13: 9780395357101
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