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Satisfaction Guaranteed: The Making of the American Mass Market - Hardcover

Strasser, Susan

 
9780394552927: Satisfaction Guaranteed: The Making of the American Mass Market

Synopsis

A history of modern marketing traces the evolution of advertising, production, and sales techniques from the turn of the century to the present day

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Review

"Strasser shows how we have evolved into a consumer culture in which the creation of demand is central."

"A meticulous, probing, and often colorful study of the origins and workings of the American mass market in its formative years."--Los Angeles Times Book Review

"Satisfaction Guaranteed brings the subject of mass-market society out of the clouds of theory and down to earth."--Village Voice Literary Supplement

"Strasser shows how we have evolved into a consumer culture in which the creation of demand is central."--Jonathan Yardley, Washington Post Book World

About the Author

Susan Strasser teaches history at the University of Delaware. Her books include Waste and Want: A Social History of Trash. She lives in Washington, DC.

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