Synopsis
The author pinpoints the weaknesses in placing technique ahead of sales charts in evaluating advertising campaigns
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Reality in Advertising
Published by
Knopf Doubleday Publishing Group, 1961
ISBN 10: 0394442288
ISBN 13: 9780394442280
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 19143198-6
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Reality in Advertising
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0394442288I3N00
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Reality in Advertising
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Very Good condition. Very Good dust jacket. (advertising, united states ) A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Seller Inventory # J09OS-00055
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Reality in Advertising
Seller: Strand Book Store, ABAA, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: Good. A noted advertising man distills 20 years of experience in this candid and incisive statement of the basic philosophy and practices of successful advertising. Seller Inventory # 1354349
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1980 HC Reality in Advertising by Reeves, Rosser
Seller: Miki Store, San Jose, CA, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. Dust Jacket Condition: DUST JACKET. Pages are crisp and clean, no marking. Cover is good. Binding is tight/good. 1980 edition. Seller Inventory # u-bs51
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Reality in Advertising
Seller: ThriftBooksVintage, Tukwila, WA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. First edition THUS, first printing. Shelf and handling wear to cover and binding, with general signs of previous use. Wear commensurate with age and use. Clean unmarked copy. Light bumping visible to corners of boards and ends of spine strip. Light scuffing and smudging to boards and spine strip. Secure packaging for safe delivery. Seller Inventory # 1869315645
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Reality in Advertising
Seller: Redux Books, Grand Rapids, MI, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. Good hardcover with fair DJ. Pages are clean and unmarked. Covers show very light edge fading. Binding loosening very slightly in center but still intact. Dust jacket shows edge edge wear with small tears and tanning. Previous owner's name on inside front cover.; 100% Satisfaction Guaranteed! Ships same or next business day! Seller Inventory # 51312240037
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Reality in Advertising
Seller: Griffin Books, Stamford, CT, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. First printing first thus Knopf in lightly toned price intact jacket. Tight and unmarked. Light foxing. Please email for photos. Larger books or sets may require additional shipping charges. Books sent via US Postal. Seller Inventory # 88838
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Reality in Advertising
Published by
Alfred A. Knopf, New York, 1961
ISBN 10: 0394442288
ISBN 13: 9780394442280
Used
Hardcover
First Edition
Seller: Burnside Rare Books, ABAA, Portland, OR, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. First Edition. First trade edition, first printing; preceded only by the privately printed but truncated Bates edition. Near Fine with slight fading to spine cloth, in a Very Good un-printed Mylar jacket, which is lightly soiled and with a small tear at the base of the spine. In a Very Good slip cas, light soiled and lightly worn, rubbed at the points and with a ding along the front opening, gold title label shows light rubbing. Scarce in jacket and slip case. With publisher's prospectus laid in. A seminal advertising book; Reeves was reportedly used as an inspiration for Don Draper's character in Mad Men. Seller Inventory # 170131004