The Business Side of Creativity: The Comprehensive Guide to Starting and Running a Small Graphic Design or Communications Business - Softcover

Foote, Cameron S.

 
9780393734003: The Business Side of Creativity: The Comprehensive Guide to Starting and Running a Small Graphic Design or Communications Business
Softcover
ISBN 10: 0393734005 ISBN 13: 9780393734003
Publisher: WW Norton & Co, 2014

Synopsis

For over a decade The Business Side of Creativity has remained the authoritative guide to setting up and running a small creative organization. This updated and expanded edition revises the best-selling classic to include even more facts, tips, strategies, and advice for beginning creatives. Every year the market for creative services expands, but the competition increases even faster. Today, success hinges not on talent alone but on a thorough understanding of the business side of creativity. Hailed by reviewers as the creative business “bible,” The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, a successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of successful self-employment―all the way from getting launched as a freelancer to running a multiperson shop to retiring comfortably―and everything in between. Sample business forms and documents to help put information into practice are included in the appendixes and are also available for download. How should you organize? What should you charge? What marketing techniques yield the best returns? How do you know when it’s right to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more, giving you practical, real-world answers and invaluable, expert advice.

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About the Author

Cameron S. Foote is the president of Creative Business, a Boston-based business-information resource for the design community. He is the author of The Business Side of Creativity, The Creative Business Guide to Running a Graphic Design Business and The Creative Business Guide to Marketing.

"About this title" may belong to another edition of this title.

Publisher
WW Norton & Co
Publication date
2014
Language
English
ISBN 10 
0393734005
ISBN 13 
9780393734003
Binding
Paperback
Illustrator
Bellerose Mark
Edition number
4
Number of pages
432