Items related to Advertising: Concept and Copy
Synopsis
Advertising: Concept & Copy covers the conceptual process--from developing a smart strategy to executing it with strong, persuasive thinking and writing--with abundant new material on brand voice, storytelling, interactive advertising, and social media. Hundreds of ads in the book and on an accompanying Web site demonstrate the best in television, radio, print, and interactive advertising.
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About the Author
George Felton teaches writing and copywriting at Columbus College of Art & Design in Ohio.
"About this title" may belong to another edition of this title.
- PublisherW. W. Norton & Company
- Publication date2013
- ISBN 10 0393733866
- ISBN 13 9780393733860
- BindingPaperback
- LanguageEnglish
- Edition number3
- Number of pages304
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Advertising: Concept and Copy
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W. W. Norton & Company (edition Third), 2013
ISBN 10: 0393733866
ISBN 13: 9780393733860
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Advertising: Concept and Copy
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Advertising : Concept and Copy
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Advertising
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Advertising: Concept and Copy
Published by
WW Norton & Co, 2013
ISBN 10: 0393733866
ISBN 13: 9780393733860
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Advertising: Concept and Copy
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