Items related to Advertising: Concept and Copy
Synopsis
Advertising: Concept & Copy covers the conceptual process--from developing a smart strategy to executing it with strong, persuasive thinking and writing--with abundant new material on brand voice, storytelling, interactive advertising, and social media. Hundreds of ads in the book and on an accompanying Web site demonstrate the best in television, radio, print, and interactive advertising.
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About the Author
George Felton teaches writing and copywriting at Columbus College of Art & Design in Ohio.
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Advertising: Concept and Copy
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Advertising: Concept and Copy (Third Edition)
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Advertising: Concept and Copy
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Advertising: Concept and Copy
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Advertising: Concept and Copy
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0393733866I3N00
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Advertising: Concept and Copy (Third Edition)
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Advertising: Concept and Copy (Third Edition)
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Advertising: Concept and Copy
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Advertising: Concept and Copy (Third Edition)
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Paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_475987772
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Advertising Concept and Copy 3rd Edition
Published by
Norton & Company, Incorporated, W. W., 2013
ISBN 10: 0393733866
ISBN 13: 9780393733860
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 39135255-6
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