Items related to Advertising: Concept and Copy
Synopsis
Advertising: Concept & Copy covers the conceptual process--from developing a smart strategy to executing it with strong, persuasive thinking and writing--with abundant new material on brand voice, storytelling, interactive advertising, and social media. Hundreds of ads in the book and on an accompanying Web site demonstrate the best in television, radio, print, and interactive advertising.
"synopsis" may belong to another edition of this title.
About the Author
George Felton teaches writing and copywriting at Columbus College of Art & Design in Ohio.
"About this title" may belong to another edition of this title.
Search results for Advertising: Concept and Copy
Stock Image
Advertising: Concept and Copy
Seller: Indiana Book Company, Marion, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Ships same or next business day with delivery confirmation. Good condition. May or may not contain highlighting. Expedited shipping available. Seller Inventory # 1000011060442-1059
Stock Image
Advertising: Concept and Copy
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. Seller Inventory # CIN0393733866G
Stock Image
Advertising: Concept and Copy
Seller: GoldBooks, Denver, CO, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: very good. Very Good Copy. Customer Service Guaranteed. Seller Inventory # 36D11_9_0393733866
Stock Image
Advertising: Concept and Copy
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0393733866I5N00
Stock Image
Advertising: Concept and Copy (Third Edition)
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_461923774
Stock Image
Advertising: Concept and Copy
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Good. The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. Seller Inventory # CIN0393733866G
Seller Image
Advertising: Concept and Copy
Seller: Zoom Books Company, Lynden, WA, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZBV.0393733866.VG
Seller Image
Advertising: Concept and Copy
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail. Seller Inventory # OTV.0393733866.VG
Stock Image
Advertising: Concept and Copy (Third Edition)
Seller: Textbook Bookie, Little Rock, AR, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. Book in Fair condition. Seller Inventory # 9780393733860-acceptable
Stock Image
Advertising: Concept and Copy (Third Edition)
Seller: Textbook Bookie, Little Rock, AR, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Book in Good condition. Seller Inventory # 9780393733860-good