The Business Side of Creativity: The Complete Guide to Running a Small Graphics Design or Communications Business: The Complete Guide for Running a Graphic Design or Communications Business - Softcover

Foote, Cameron S.; Bellerose, Mark

Softcover

ISBN 10: 039373207X ISBN 13: 9780393732078

Publisher: W. W. Norton & Company, 2006

Synopsis

Every year the market for creative services expands, but the competition is increasing even faster. Today, success hinges not on talent alone, but on a thorough understanding of the business side of creativity. The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, a successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed - from getting launched as a freelancer to running a multiperson shop to retiring comfortably, and everything in between. Sample business forms and documents to help put the information into practice are included in the appendixes, and are available for downloading at www.creativebusiness.com/bizbook.html. How should you organize? What should you charge? What marketing techniques yield the best returns? How do you know when it's right to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more and gives you practical, real-world answers and invaluable expert advice.

About this title

About the Author:

Cameron S. Foote is the president of Creative Business, a Boston-based business-information resource for the design community. He is the author of The Business Side of Creativity, The Creative Business Guide to Running a Graphic Design Business and The Creative Business Guide to Marketing.

Synopsis:

A resource for all creative service professionals on how to run a smooth, effective and lucrative business.

About this edition

• Publisher: W. W. Norton & Company
• Publication date: 2006
• ISBN 10: 039373207X
• ISBN 13: 9780393732078
• Binding: Paperback
• Edition number: 3
• Number of pages: 432