The Business Side of Creativity: The Complete Guide to Running a Small Graphics Design or Communications Business: The Complete Guide for Running a Graphic Design or Communications Business - Softcover
Synopsis
Every year the market for creative services expands, but the competition is increasing even faster. Today, success hinges not on talent alone, but on a thorough understanding of the business side of creativity. The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, a successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed - from getting launched as a freelancer to running a multiperson shop to retiring comfortably, and everything in between. Sample business forms and documents to help put the information into practice are included in the appendixes, and are available for downloading at www.creativebusiness.com/bizbook.html. How should you organize? What should you charge? What marketing techniques yield the best returns? How do you know when it's right to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more and gives you practical, real-world answers and invaluable expert advice.
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About the Author
Cameron S. Foote is the president of Creative Business, a Boston-based business-information resource for the design community. He is the author of The Business Side of Creativity, The Creative Business Guide to Running a Graphic Design Business and The Creative Business Guide to Marketing.
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The Business Side of Creativity: The Complete Guide to Running a Small Graphics Design or Communications Business
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The Business Side of Creativity : The Complete Guide to Running a Small Graphics Design or Communications Business
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Norton & Company, Incorporated, W. W., 2006
ISBN 10: 039373207X
ISBN 13: 9780393732078
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The Business Side of Creativity : The Complete Guide to Running a Small Graphics Design or Communications Business
Published by
Norton & Company, Incorporated, W. W., 2006
ISBN 10: 039373207X
ISBN 13: 9780393732078
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Good. Bellerose, Mark (illustrator). 3 Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP77043556
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The Business Side of Creativity: The Complete Guide to Running a Small Graphics Design or Communications Business
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ISBN 10: 039373207X
ISBN 13: 9780393732078
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The Business Side of Creativity: The Complete Guide to Running a Small Graphics Design or Communications Business
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The Business Side of Creativity: The Complete Guide to Running a Small Graphics Design or Communications Business
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The Business Side of Creativity: The Complete Guide to Running a Small Graphics Design or Communications Business
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Paperback. Condition: Very Good. No Jacket. Bellerose, Mark (illustrator). May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G039373207XI4N00