Synopsis
The only complete manual for running and maintaining a design business. Graphic design is a unique business, requiring its own distinct management style and operations agenda in order to run efficiently and maximize profitability. This is the first comprehensive business manual for graphic design firms of all sizes, providing specialized tips tailored to the specific goals and needs of design companies. Divided into four sections that treat the cornerstone concerns of every successful business--organization, marketing, personnel, and operations--the book details how each of these areas functions in the design world, and what firm principals and managers can do to optimize their efficacy. The appendices include sample business forms and documents to help put the information into practice.
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Synopsis
This is the first comprehensive business manual for graphic design firms of all sizes, providing specialised tips tailored to the specific goals and needs of design companies. It details how each of area functions in the design world and what firm principals and managers can do to optimise their efficacy.
About the Author
Cameron S. Foote is the president of Creative Business, a Boston-based business-information resource for the design community. He is the author of The Business Side of Creativity, The Creative Business Guide to Running a Graphic Design Business and The Creative Business Guide to Marketing.
"About this title" may belong to another edition of this title.
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The Creative Business Guide to Running a Graphic Design Business
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Norton & Company, Incorporated, W. W., 2004
ISBN 10: 0393731499
ISBN 13: 9780393731491
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The Creative Business Guide to Running a Graphic Design Business
Published by
Norton & Company, Incorporated, W. W., 2004
ISBN 10: 0393731499
ISBN 13: 9780393731491
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