Machine, Platform, Crowd: Harnessing Our Digital Future - Softcover

McAfee, Andrew; Brynjolfsson, Erik

Softcover

ISBN 10: 039335606X ISBN 13: 9780393356069

Publisher: WW Norton & Co, 2018

Synopsis

We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than those from corporate research laboratories. Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. The balance now favours the second element of the pair, with massive implications for how we run our companies and live our lives. McAfee and Brynjolfsson deliver a penetrating analysis of a new world and a toolkit for thriving in it. For start-ups and established businesses or for anyone interested in the future, Machine, Platform, Crowd is essential reading.

About this title

About the Authors

Andrew McAfee is the co-director of the MIT Initiative on the Digital Economy and co-author of the best-selling The Second Machine Age and Machine, Platform, Crowd: Harnessing Our Digital Future. He and co-author Erik Brynjolfsson are the only people named to both the Thinkers 50 list of the world’s top management thinkers and the Politico 50 group of people transforming American politics.

Erik Brynjolfsson is the director of the MIT Initiative on the Digital Economy and Schussel Family Professor of Management Science at the MIT Sloan School. He is the author of several best-selling books with co-author Andrew McAfee, and one of the world’s most cited scholars in information systems and economics.

From the Back Cover

From the authors of the best-selling The Second Machine Age, a leader’s guide to success in a rapidly changing economy.

Edition details

• Publisher: WW Norton & Co
• Publication date: 2018
• Language: English
• ISBN 10: 039335606X
• ISBN 13: 9780393356069
• Binding: Paperback
• Number of pages: 416